Part 1: Six Secrets That Lead To Wal-Mart Shoppers Craze For Patti LaBelle’s Sweet Potato Pies

Readers of our blog articles can look forward to learning strategies, techniques, and “real world” examples of how women, minority, and veteran led businesses are funding and growing their companies to achieve success. In our first blog series, we will share insights and the six secrets for any entrepreneur looking to create a successful viral video.
 About Founders First Capital Partners, LLC: Founders First Capital Partners, LLC., (; is headquartered in San Diego, CA and is making history with the launch of the first revenue-based financer and online accelerator supporting to underserved markets. We focus on businesses led by women, ethnic minorities, and veterans.

Who doesn’t love pie?


Source: Vogue

Well, Walmart shoppers clearly do. This past holiday season, shoppers went crazy for Patti’s sweet potato pies. At one point, Walmart was selling “, According to F. Taylor, “it’s estimated over $2.3 million dollars of pies were sold” in one weekend alone. You can even buy Patti’s pies on eBay, where individuals are selling them for as much as $60.

Demand for Patti’s pies rose to astronomical proportions after YouTuber James Wright posted a hilarious review praising the sweet potato pies. The youtube post now has over 4.5 million views.


In our next blog, we will discuss the six secrets for any entrepreneur looking to create a successful viral video. We will apply the six-point secret plan to Mr. Wright’s youtube video. In going through the analysis point by point, you will understand why his video went viral and the subsequent success of Patti LaBelle’s Sweet Potato Pies.


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